About Us


Hello there! I am Divya and you have stumbled upon my favorite place on the internet! TCF has been around since April of 2014 and started as a place for me to talk about makeup I was constantly buying! The blog now has a little more depth than just shopping and you’ll see an occasional post about what I’m doing when I’m not combing through swatches!
I studied to be a computer geek (and almost turned into one) until my love for makeup took over and I haven’t looked back. I live in Bangalore India and keep the blog alive along with a full time software job.

You can reach me at divya@theconsciencefund.com or consciencefund@gmail.com. On a good day I can be found whiling away my time on  Twitter and  Instagram.


Tom Ford Casablanca lipstick swatches FOTD

Hey! I’m Pavithra, and I’m a make-up loving software engineer who still can’t figure her way around an iPhone . I live in the San Francisco Bay Area, but a piece of my heart always remains in my hometown in India. When I’m not at my day job, I’m usually negotiating TV time and dinner menus with my four year old son. I love a good Bollywood movie, and I spend way too much time watching You Tube clips of the Graham Norton show – he’s hilarious!

My love for makeup started after I noticed that the sleepless nights with my newborn were beginning to tell on my face. What was initially a desperate attempt to look ‘fresh’ turned into a fun (albeit expensive) hobby. I’m so glad Divya so graciously let me put this hobby to better use, and actually share my enthusiasm with (read enable) all of you here on TCF.

I can be reached on pavithra@theconsciencefund.com or pavspeak@gmail.com. I’m also on Instagram and Twitter. I look forwarding to talking make-up and all else with you!


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